Before
After
|
Your image has a direct relationship to your bottom line. A mediocre image attracts mediocre customers, mediocre employees, and mediocre productivity.
It's important to recognize that your image is one of your most powerful marketing tools. This is what sets you apart and creates interest and demand.
- FACT: 55% of communication comes from appearance and body language.
- Image counts, both in first impressions and ongoing interactions. It tells people who you are so you can connect with them and get your message across. In his comprehensive research on communication, sociolinguist Albert Mehrabian found that 55% of the message is transmitted by a person's appearance and body language.
- FACT: You have only 4 minutes to establish credibility and rapport.
- Maybe even less. Leonard Zunin, author of Contact: The First 4 Minutes, says, "Four minutes is the average time demonstrated to grab someone's attention and establish credibility and rapport." In a world of quick sound bites and 30-second commercials, many of us decide sooner.
- FACT: You can increase your bottom line by 10% with a professional image.
- "Education, experience, and other characteristics being equal, people who present an appropriate professional image earn in excess of 10% more than those who don't," according to economists Daniel Hammermash of the University of Texas in Austin and Jeff Biddle of Michigan State University in East Lansing.
|
